Franchising is one of the most popular business models for business-savvy individuals to break into a new market at turbo speed. It is a respectable engine well-oiled by strategic innovation, a reliable and supportive network, and a pre-built framework for business success—allowing entrepreneurs to leverage esteemed brands without the fuss of building a business from the ground up.
Investor-friendly and a global hub for numerous industries, Singapore is a hotbed for franchising opportunities, some local, others international. But if you’re aiming to make a powerful entry into the business world, options might feel limited—until you stumble upon something fresh, exciting, and full of everlasting potential.
INMERS provides an enticing path into Singapore’s entertainment scene, offering dynamic active gaming experiences like the crowd-favourite Floor is Lava and mind-stretching format of escape rooms. Get the lowdown on franchising—and how your business stands to gain from INMERS—with our post below.
Franchising 101
According to the International Franchising Association, franchising is described as a method for business expansion and product or service distribution through a licensing agreement. There are two main parties involved in a franchising relationship: the franchiser, the party that owns the brand or the system, and the franchisee, the party who purchases the rights to officially adopt the brand or the system. The franchisee often makes a one-time payment for the initial cost of starting up, followed by royalty fees (usually monthly) for maintaining and growing the franchise.
The appeal of the franchise model lies in two key scenarios. One is when an entrepreneur seeks to penetrate an existing, competitive market, while the other is characterised by an industry that requires a significant investment of time and effort to establish a foothold. In the case of Singapore’s recreational and interactive gaming sector, both scenarios apply.
What You Benefit as a Franchisee
Here, we outline the distinct advantages of franchising in a clear and structured contractual arrangement with the franchisor. Most of these benefits exist because the inherent business model enables entrepreneurs to hit the ground running.
- Rapid Business Launch: Compared to starting from scratch, a franchise business takes significantly less time as it comes with operational guidelines, equipment and supplies, as well as marketing and advertising strategies in place. Many franchise opportunities also include assistance in securing premises.
- Higher Chances of Success: Franchise businesses work on proven business models that have already achieved results, making them much more secure, profitable, and less likely to shutter.
- Predictable Operating Costs: Franchisors usually have deals in place with vendors, so franchisees only need to pay fixed royalties—no surprises.
- Continuous Business Support: Franchisees naturally receive support from the brand’s owners in most aspects of the business. This includes staff training, technology support, and assistance with reaching out to suppliers.
- Brand Recognition: Most entrepreneurs know that building a business reputation is a long and arduous process that can take years. Franchises bypass this by jumping straight in, tapping directly into an established business’s market presence.
- Customer Loyalty: An established brand translates to a built-in customer base. Therefore, you’re working with customers who know, trust and will come back to you.
- Independence and Ownership: Flexibility and freedom to run your own business, but without the fuss. A franchise opens the door to business ownership with a proven blueprint.
- Greater Expansion Potential: Tried-and-tested business models have a better chance of attracting customers in new markets and growing quickly.
INMERS, Your Gateway to Singapore’s Entertainment World
INMERS is a cutting-edge interactive gaming facility in Singapore, offering an immersive 5D escape room experience enhanced with NPCs and binaural audio technology. After our successful launch at ORTO West Coast, we’ve expanded to City Square Mall and the Singapore Discovery Centre. As the first brand in Singapore to introduce the Floor is Lava LED experience, we combine the latest technology with groundbreaking theatrical elements in many of our games.
Join us, as we revolutionise entertainment and create exciting opportunities for entrepreneurs to be part of this next-level experience! With almost a decade of entertainment expertise and over 50 employees stationed at our headquarters, both you and your business will be well taken care of.
Eager to learn more? Get more details, or reach out to our team at INMERS directly. Let’s explore a mutually beneficial partnership together.
The Hidden Potential of Dynamic Team Building
Our data shows that 50% of our escape room bookings are made for team-building events. Additionally, 79% of employees believe that such activities strengthen workplace relationships.
As an interactive gaming facility, INMERS is committed to empowering brands with premium experiences that foster mental agility, strategy and teamwork. We invite you to come on board and become the innovative, invaluable partner that organisations need to supercharge team performance.
Other Franchising Opportunities to Check Out
INMERS has rounded up a diverse range of franchising opportunities for entrepreneurs looking to explore their options. From digital sports and education to F&B and more, read our article here.
Final Thoughts
It’s worth getting a good headstart in Singapore’s booming entertainment scene. Franchising with INMERS means working hand-in-hand with a proven business model, cutting-edge tech, and ongoing support—positioning you in the path of knockout success even amidst a competitive market.
Reach out today and take the first step towards a lucrative future in entertainment. Like our escape rooms, you’ll be in for an exciting adventure.
